Aarya Restaurant
When Deena Naidoo became the first winner of MasterChef South Africa, his grand prize included a partnership deal to open a restaurant in Joburg’s award-winning Monte Casino.
The studio I was working for at the time was commissioned to develop the branding for the restaurant, which Naidoo named after his daughter, Aarya. The team, which included Jana Hollander, Liesl Kruger, and me, saw this as an opportunity to use a personalised script typeface to develop the restaurant logo.
We used condiments to write the logo, a subtle visual tie back to the food, photographed it, and further refined it in Adobe Illustrator.
