When Deena Naidoo won MasterChef South Africa in 2012, the studio was asked to develop the branding of his restaurant. Deena named the restaurant after his daughter Aarya, which allowed for the logo to be applied in a personalised, script typeface. We loved the idea of having the logo written in a condiment which would allow it to have a subtle visual tie back to food. The designs were then photographed and refined in Adobe Illustrator.
Team consisted of myself, Jana Hollander and Liesl Kruger.